https://ahmed-sallam.com/biohttps://ahmed-sallam.com/assets/ahmed-sallam-portrait-blended.webpAhmed Sallam, Art Directorhttps://ahmed-sallam.com/work/district-9https://ahmed-sallam.com/work/district-9/source/000.webpDistrict 9 campaign — source frame 1 of 37https://ahmed-sallam.com/work/district-9/source/001.webpDistrict 9 campaign — source frame 2 of 37https://ahmed-sallam.com/work/district-9/source/002.webpDistrict 9 campaign — source frame 3 of 37https://ahmed-sallam.com/work/district-9/source/003.webpDistrict 9 campaign — source frame 4 of 37https://ahmed-sallam.com/work/district-9/source/004.webpDistrict 9 campaign — source frame 5 of 37https://ahmed-sallam.com/work/district-9/source/005.webpDistrict 9 campaign — source frame 6 of 37https://ahmed-sallam.com/work/district-9/source/006.webpDistrict 9 campaign — source frame 7 of 37https://ahmed-sallam.com/work/district-9/source/007.webpDistrict 9 campaign — source frame 8 of 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of 25https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/e792c7234147417.68be0dddcd5b2.jpgGranny Made Egyptian cuisine brand identity and packaging — frame 23 of 25https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/b649e2234147417.68be0dddcbbef.jpgGranny Made Egyptian cuisine brand identity and packaging — frame 24 of 25https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/357a89234147417.68be0dddca61a.jpgGranny Made Egyptian cuisine brand identity and packaging — frame 25 of 25https://ahmed-sallam.com/work/enzohttps://ahmed-sallam.com/work/enzo/source/000.webpENZO identity and packaging — source frame 1 of 41https://ahmed-sallam.com/work/enzo/source/001.webpENZO identity and packaging — source frame 2 of 41https://ahmed-sallam.com/work/enzo/source/002.gifENZO identity and packaging — source frame 3 of 41https://ahmed-sallam.com/work/enzo/source/003.webpENZO identity and packaging — source frame 4 of 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lifts the red box by its handlehttps://ahmed-sallam.com/work/grape-paper/source/016.webpAI-generated presentation of three open brown, red and cream takeaway boxes filled with food and patterned linershttps://ahmed-sallam.com/work/grape-paper/source/017.webpAI-generated presentation of hands opening a cream takeaway box filled with food and sauceshttps://ahmed-sallam.com/work/grape-paper/source/018.webpAI-generated presentation of a woman carrying a dark brown Grape Paper bag printed with the emblem and shared-meal muralhttps://ahmed-sallam.com/work/grape-paper/source/019.webpAI-generated presentation of a cream folded takeaway bag with a closure label, Grape Paper emblem and muralhttps://ahmed-sallam.com/work/grape-paper/source/020.webpAI-generated presentation of a cream paper shopping bag with twisted handles, the Grape Paper emblem and muralhttps://ahmed-sallam.com/work/grape-paper/source/021.webpAI-generated storefront with a large brown Grape Paper sign incorporating the mural above an arched entrancehttps://ahmed-sallam.com/work/fresh-diethttps://mir-s3-cdn-cf.behance.net/project_modules/fs_webp/cc6993239988763.69354449f20db.jpgFresh Diet illustrated shopping bag, sandwich and iced drink on striped cafe seatinghttps://mir-s3-cdn-cf.behance.net/project_modules/fs_webp/71e2d2239988763.6935444a031a3.jpgFresh Diet brand overview card framed by red outline handshttps://mir-s3-cdn-cf.behance.net/project_modules/source/8e13a8239988763.69354449f27f9.gifAnimated Fresh Diet wordmark showing the slim I contrasting with the heavy orange letters in DIEThttps://mir-s3-cdn-cf.behance.net/project_modules/fs_webp/29beb1239988763.69354449f01c6.pngFresh Diet English and Arabic logo lockup with the slim I symbolhttps://mir-s3-cdn-cf.behance.net/project_modules/fs_webp/0ef134239988763.69354449f095f.pngFresh Diet colour palette with ivory, red, green, orange, purple, brown and blackhttps://mir-s3-cdn-cf.behance.net/project_modules/fs_webp/2d8926239988763.69354449f37e2.jpgFresh Diet staff T-shirt application with colourful ingredient illustrationshttps://mir-s3-cdn-cf.behance.net/project_modules/fs_webp/04c677239988763.69354449f2eab.jpgFresh Diet salad and juice packaging alongside the Clash Display English typography specimenhttps://mir-s3-cdn-cf.behance.net/project_modules/fs_webp/b72a24239988763.6935444a03d95.jpgFresh Diet sauce labels alongside the SwissraCondensed Arabic typography specimenhttps://mir-s3-cdn-cf.behance.net/project_modules/fs_webp/8ef3cd239988763.6935444a01c60.jpgFresh Diet wall illustration with the approved Live natural. Taste better. sloganhttps://mir-s3-cdn-cf.behance.net/project_modules/fs_webp/c16030239988763.6935444a00826.pngFresh Diet vector illustration of an apron-wearing person holding vegetableshttps://mir-s3-cdn-cf.behance.net/project_modules/fs_webp/a79e1b239988763.6935444a03699.jpgFresh Diet apron applications with the bilingual logohttps://mir-s3-cdn-cf.behance.net/project_modules/fs_webp/631834239988763.6935444a02cd2.jpgFresh Diet orange takeaway containers with branded white lidshttps://mir-s3-cdn-cf.behance.net/project_modules/fs_webp/ec539c239988763.6935444a00f2a.jpgFresh Diet colourful drink-can packaging arranged beside fresh fruithttps://mir-s3-cdn-cf.behance.net/project_modules/1400_webp/3da777239988763.693544487df34.jpgFresh Diet sandwich sleeve and fries carton with a green sandwich illustrationhttps://mir-s3-cdn-cf.behance.net/project_modules/1400_webp/0b595d239988763.693544487e429.jpgFresh Diet meal trays with illustrated branded covershttps://mir-s3-cdn-cf.behance.net/project_modules/fs_webp/c22deb239988763.6935444a02585.jpgFresh Diet window signage using the slim I symbol and brand sloganhttps://mir-s3-cdn-cf.behance.net/project_modules/fs_webp/89925b239988763.6935444a044b8.jpgFresh Diet illuminated food poster with green framing and salad photographyhttps://mir-s3-cdn-cf.behance.net/project_modules/fs_webp/34af50239988763.6935444a04bd3.jpgFresh Diet illustrated paper-cup packaging in orange and ivoryhttps://mir-s3-cdn-cf.behance.net/project_modules/fs_webp/faf3d3239988763.69354449f19ef.jpgFresh Diet kraft takeaway bag with ingredient, logo and slim I stickershttps://mir-s3-cdn-cf.behance.net/project_modules/fs_webp/0a3ef6239988763.6935444a016ed.jpgFresh Diet cold cup and orange takeaway box on a cafe trayhttps://mir-s3-cdn-cf.behance.net/project_modules/fs_webp/500579239988763.6935444a020bb.jpgFresh Diet paper bag, cup and illustrated food wrapper on a trayhttps://mir-s3-cdn-cf.behance.net/project_modules/fs_webp/3e0764239988763.69354449f4159.jpgFresh Diet ordering signage and orange counter fascia with the sandwich illustrationhttps://mir-s3-cdn-cf.behance.net/project_modules/fs_webp/2fda46239988763.69354449f132f.pngFresh Diet thank-you closing card framed by red outline handshttps://ahmed-sallam.com/work/flarehttps://ahmed-sallam.com/work/flare/source/000.webpAI-generated presentation of Flaré's four jars in a fridge door, with a hand reaching for Chili Oil.https://ahmed-sallam.com/work/flare/source/001.webpFlaré brand overview introducing the ingredient-led food range and retro visual character.https://ahmed-sallam.com/work/flare/source/002.webpRed Flaré wordmark with a dark dimensional shadow on a cream background.https://ahmed-sallam.com/work/flare/source/003.webpFlaré logo construction diagram showing clear space and letter proportions.https://ahmed-sallam.com/work/flare/source/004.gifAnimated typography study pairing English and Arabic type specimens with the four Flaré products.https://ahmed-sallam.com/work/flare/source/005.gifAnimated series of original illustrated ingredient baskets for Kimchi, Chili Oil, Carrot Achar and Olive Tapenade.https://ahmed-sallam.com/work/flare/source/006.gifAnimated AI-generated scenes showing Chili Oil in a restaurant, Kimchi in a kitchen, Carrot Achar at a market and Olive Tapenade by the sea.https://ahmed-sallam.com/work/flare/source/007.webpAI-generated restaurant scene of a woman dipping a fry beside a Flaré Chili Oil jar.https://ahmed-sallam.com/work/flare/source/008.webpAI-generated kitchen scene of a man serving food with Flaré Kimchi.https://ahmed-sallam.com/work/flare/source/009.webpAI-generated outdoor picnic scene featuring Flaré Carrot Achar beside an open car.https://ahmed-sallam.com/work/flare/source/010.webpAI-generated seaside scene of a man spreading Flaré Olive Tapenade on bread.https://ahmed-sallam.com/work/flare/source/011.webpAI-generated product presentation of Flaré Carrot Achar with an orange lid, carrots and scattered spices.https://ahmed-sallam.com/work/flare/source/012.webpAI-generated product presentation of Flaré Chili Oil with a red lid beside red chilies.https://ahmed-sallam.com/work/flare/source/013.webpAI-generated product presentation of Flaré Kimchi with a cream lid, cabbage, garlic and other ingredients.https://ahmed-sallam.com/work/flare/source/014.webpAI-generated product presentation of Flaré Olive Tapenade with a green lid beside olives and an olive branch.https://ahmed-sallam.com/work/flare/source/015.webpTwo street-style presentation scenes featuring Flaré branded shopping bags.https://ahmed-sallam.com/work/flare/source/016.gifAnimated AI-generated gift-box presentation showing two-jar packs on retail shelves, at a skatepark and being shared and opened in a kitchen.https://ahmed-sallam.com/work/flare/source/017.gifAnimated AI-generated street scenes of four pairs of people carrying Flaré two-jar gift boxes.https://ahmed-sallam.com/work/flare/source/018.webpFlaré wordmark sticker applied to the corner of a laptop.https://ahmed-sallam.com/work/flare/source/019.webpKimchi ingredient-basket illustration presented as a sticker on a fridge.https://ahmed-sallam.com/work/flare/source/020.webpCarrot ingredient-basket illustration and individual ingredient stickers on a black case.https://ahmed-sallam.com/work/flare/source/021.webpOlive ingredient-basket illustration and matching ingredient stickers on a reusable bottle.https://ahmed-sallam.com/work/flare/source/022.webpChili ingredient-basket sticker on a skateboard deck.https://ahmed-sallam.com/work/flare/source/023.webpFlaré business card presentation with a cream tote bag, phone, keys and sunglasses.https://ahmed-sallam.com/work/flare/source/024.webpFlaré letterhead presentation on a desk beside a laptop and camera.https://ahmed-sallam.com/work/flare/source/025.webpBus-shelter advertising concept showing two people carrying a Flaré gift box.https://ahmed-sallam.com/work/flare/source/026.webpThree outdoor poster concepts showing Flaré in restaurant, seaside and travel settings.https://ahmed-sallam.com/work/flare/source/027.webpOlive Tapenade billboard concept with a field of olives and the line Rebel Flavor. Premium Taste.https://ahmed-sallam.com/work/flare/source/028.webpChili Oil billboard concept with red chilies and the line Rebel Flavor. Premium Taste.https://ahmed-sallam.com/work/flare/source/029.webpProposed Flaré Instagram profile layout beside the red brand wordmark.https://ahmed-sallam.com/work/flare/source/030.webpFlaré Instagram profile presentation on a phone in an outdoor café setting.https://ahmed-sallam.com/work/flare/source/031.webpTwo phone presentations showing Flaré product imagery in Instagram Reels layouts.https://ahmed-sallam.com/work/flare/source/032.webpTwo Instagram post presentations featuring outdoor snacking and Flaré Chili Oil.https://ahmed-sallam.com/work/flare/source/033.webpClosing thank-you artwork in bold retro lettering on a cream background.https://ahmed-sallam.com/work/wabi-tissuehttps://mir-s3-cdn-cf.behance.net/project_modules/1400/038b1d241537815.695acee458b9a.gifAnimated Wabi wordmark inside a red brushstroke circle on whitehttps://mir-s3-cdn-cf.behance.net/project_modules/fs_webp/756a7a241537815.695acee45d25a.jpgWabi tissue boxes, wipes packs and portable wipes cups arranged together on whitehttps://mir-s3-cdn-cf.behance.net/project_modules/1400_webp/9b0bdb241537815.69a80f0db25fc.pngBlue watercolour branches framing the Wabi brand introductionhttps://mir-s3-cdn-cf.behance.net/project_modules/1400_webp/f0d3e9241537815.69a80f0db3b94.pngEnso brush-circle inspiration beside a blue watercolour tree and concept noteshttps://mir-s3-cdn-cf.behance.net/project_modules/fs_webp/7eb733241537815.695acee45b9d5.pngWabi tissue and wipes products arranged around a blue brushstroke circlehttps://mir-s3-cdn-cf.behance.net/project_modules/1400_webp/9d1d78241537815.69a80f0db154e.pngWabi logo construction with alignment guides and clear-space markershttps://mir-s3-cdn-cf.behance.net/project_modules/fs_webp/50b429241537815.695acee462442.pngJapanese streetscape with colour samples drawn from blossoms, water and architecturehttps://mir-s3-cdn-cf.behance.net/project_modules/1400_webp/6337bd241537815.69a80f0db8b0f.pngWabi colour palette alongside a blue watercolour treehttps://mir-s3-cdn-cf.behance.net/project_modules/1400_webp/b1c819241537815.69a80f0db2dc9.pngEnglish typography and brand-voice specimen framed by pink flower illustrationshttps://mir-s3-cdn-cf.behance.net/project_modules/1400_webp/0b3c3a241537815.69a80f0db69ff.pngArabic Tajawal typography specimen beside blue watercolour brancheshttps://mir-s3-cdn-cf.behance.net/project_modules/1400_webp/79495b241537815.69a80f0db1d92.pngWabi slogan in English and Arabic: Four layers, one experiencehttps://mir-s3-cdn-cf.behance.net/project_modules/1400_webp/aa8b90241537815.69a80f0db77fc.pngWabi packaging icon system framed by pink flower illustrationshttps://mir-s3-cdn-cf.behance.net/project_modules/fs_webp/9662b2241537815.695acee45efd8.jpgComplete Wabi product family on a blue platform against a green backdrop with a balloonhttps://mir-s3-cdn-cf.behance.net/project_modules/1400_webp/d53272241537815.69a80f0db5569.pngBlue floral tissue-box dieline showing the logo, slogan and packaging informationhttps://mir-s3-cdn-cf.behance.net/project_modules/1400/6820a8241537815.695acee465548.gifAnimated view of the blue floral Wabi tissue boxhttps://mir-s3-cdn-cf.behance.net/project_modules/1400_webp/511461241537815.69a80f0db934a.pngPink mini-wipes wrapper artwork with opening marks and packaging informationhttps://mir-s3-cdn-cf.behance.net/project_modules/1400/b7b7ee241537815.695acee461327.gifAnimated view of a small pink Wabi wipes packhttps://mir-s3-cdn-cf.behance.net/project_modules/1400_webp/96e2fc241537815.69a80f0db8285.pngPink floral Wabi wipes-cup label artwork shown flathttps://mir-s3-cdn-cf.behance.net/project_modules/1400/d87e16241537815.695acee45e580.gifAnimated view of the pink floral Wabi wipes cup with a carrying chainhttps://mir-s3-cdn-cf.behance.net/project_modules/1400_webp/2d3dd8241537815.69a80f0db355a.pngGreen and blue landscape artwork for the Wabi wipes-cup labelhttps://mir-s3-cdn-cf.behance.net/project_modules/1400/c748c9241537815.695acee4673d1.gifAnimated view of the green and blue Wabi wipes cuphttps://mir-s3-cdn-cf.behance.net/project_modules/1400_webp/c2b44b241537815.69a80f0db4728.pngPink floral Mini Wipes packaging dieline with front and back artworkhttps://mir-s3-cdn-cf.behance.net/project_modules/1400/29833f241537815.695acee46344b.gifAnimated view of the larger pink floral Mini Wipes packhttps://mir-s3-cdn-cf.behance.net/project_modules/1400_webp/8984d2241537815.69a80f0db0f5a.pngBlue floral Wabi toilet-paper multipack dielinehttps://mir-s3-cdn-cf.behance.net/project_modules/1400_webp/3d8b98241537815.69a80f0db4191.pngBlue floral Wabi toilet-paper roll wrapper artworkhttps://mir-s3-cdn-cf.behance.net/project_modules/1400/ed09b8241537815.695acee467dd5.gifAnimated view of the blue floral Wabi toilet-paper packhttps://mir-s3-cdn-cf.behance.net/project_modules/1400_webp/43cb11241537815.69a80f0db4ee5.pngFront and back dieline artwork for the large blue floral Wabi tissue packhttps://mir-s3-cdn-cf.behance.net/project_modules/1400/c4cf27241537815.695acee468d99.gifAnimated view of the large blue floral Wabi tissue packhttps://mir-s3-cdn-cf.behance.net/project_modules/fs_webp/510bde241537815.695acee472a4d.jpgClose-up of pink Mini Wipes packaging paired with the complete small packhttps://mir-s3-cdn-cf.behance.net/project_modules/fs_webp/97070b241537815.695acee46676f.jpgClose-up of blue floral toilet-paper packaging paired with the complete multipackhttps://mir-s3-cdn-cf.behance.net/project_modules/fs_webp/351eae241537815.695acee469352.jpgClose-up of the pink floral Wabi wipes-cup label paired with the complete cuphttps://mir-s3-cdn-cf.behance.net/project_modules/fs_webp/2d4a79241537815.695acee46f0b6.pngClose-up of the green Wabi wipes-cup lettering paired with the complete cuphttps://mir-s3-cdn-cf.behance.net/project_modules/fs_webp/ae8d52241537815.695acee46b8e8.pngClose-up of the Wabi brush-circle logo paired with a blue floral tissue boxhttps://mir-s3-cdn-cf.behance.net/project_modules/fs_webp/6af8c0241537815.695acee46c163.pngWabi tissue and wipes family arranged on a wooden table in a bright interiorhttps://mir-s3-cdn-cf.behance.net/project_modules/1400_webp/830736241537815.695b7c9e8c1a0.jpegWabi product family arranged beside a window in a warm neutral interiorhttps://mir-s3-cdn-cf.behance.net/project_modules/disp/38b3b3241537815.695b7c9e8cffc.gifVertical animation showing four separate tissue layershttps://mir-s3-cdn-cf.behance.net/project_modules/1400_webp/724ee4241537815.695b7c9e8ca1c.jpegStacks of Wabi product cartons and packaged tissues in a warehousehttps://mir-s3-cdn-cf.behance.net/project_modules/fs_webp/f88931241537815.695acee46a759.pngLarge blue floral Wabi tissue pack on a pale backgroundhttps://mir-s3-cdn-cf.behance.net/project_modules/fs_webp/db7b0f241537815.695acee468728.pngBlue floral Wabi tissue pack on an office desk beside a windowhttps://mir-s3-cdn-cf.behance.net/project_modules/fs_webp/4f5eb8241537815.695acee469cd5.pngSmall blue floral Wabi tissue box on a pale backgroundhttps://mir-s3-cdn-cf.behance.net/project_modules/fs_webp/3bd82a241537815.695acee46caf4.pngWabi tissue box placed in a car-door storage pockethttps://mir-s3-cdn-cf.behance.net/project_modules/fs_webp/8b62a9241537815.695acee46ae8e.pngLarge and small pink floral Mini Wipes packs on whitehttps://mir-s3-cdn-cf.behance.net/project_modules/fs_webp/2627e9241537815.695acee46d755.jpgPink Wabi wipes pack in the pocket of a canvas tote baghttps://mir-s3-cdn-cf.behance.net/project_modules/fs_webp/21a63d241537815.695acee471df7.pngGreen and blue Wabi wipes cup with a lid and carrying chain on whitehttps://mir-s3-cdn-cf.behance.net/project_modules/fs_webp/606ee9241537815.695acee46de8c.pngGreen and blue Wabi wipes cup attached to a colourful school backpackhttps://mir-s3-cdn-cf.behance.net/project_modules/fs_webp/11b4dd241537815.695acee46f9ee.pngPink floral Wabi wipes cup with a lid and carrying chain on whitehttps://mir-s3-cdn-cf.behance.net/project_modules/fs_webp/561afe241537815.695acee473099.pngPink floral Wabi wipes cup beside a makeup bag and brusheshttps://mir-s3-cdn-cf.behance.net/project_modules/fs_webp/66aa1a241537815.695acee47252c.pngIndividually wrapped Wabi toilet-paper roll with blue floral artworkhttps://mir-s3-cdn-cf.behance.net/project_modules/fs_webp/3f7b18241537815.695acee46d148.jpgWabi toilet-paper roll on a bathroom counter beside folded towelshttps://mir-s3-cdn-cf.behance.net/project_modules/fs_webp/c2e934241537815.695acee470c73.pngWabi toilet-paper multipack with blue floral artwork on whitehttps://mir-s3-cdn-cf.behance.net/project_modules/fs_webp/62fce2241537815.695acee4703f1.pngWabi toilet-paper multipack stored beneath a bathroom basinhttps://mir-s3-cdn-cf.behance.net/project_modules/fs_webp/09c07c241537815.695acee473985.pngWabi tissue packs and boxes grouped together on a pale backgroundhttps://mir-s3-cdn-cf.behance.net/project_modules/fs_webp/1529c8241537815.695acee4716b1.pngWabi tissue packs and boxes arranged on a shelf with folded towelshttps://mir-s3-cdn-cf.behance.net/project_modules/1400_webp/8975ed241537815.69a80f0db717c.pngWabi logo and blue watercolour tree on the closing thank-you artworkhttps://ahmed-sallam.com/work/kill-the-painhttps://ahmed-sallam.com/work/kill-the-pain/source/000.webpStopadol AI-generated concept on red: a worried man with tissues in his nose and a surreal hollow at the top of his head beside large white Arabic letteringhttps://ahmed-sallam.com/work/kill-the-pain/source/001.webpBlue Stopadol AI-generated concept featuring a woman with a drum-shaped head pressing a mallet against her face, with Arabic copy and the regular product packhttps://ahmed-sallam.com/work/kill-the-pain/source/002.webpRed Stopadol Extra AI-generated concept featuring a man holding a red plunger against his face, with Arabic copy and the Extra product packhttps://ahmed-sallam.com/work/kill-the-pain/source/003.webpBlue Stopadol social mockup pairing the drum-headed woman with an Instagram-style presentation of the regular product concepthttps://ahmed-sallam.com/work/kill-the-pain/source/004.webpRed Stopadol Extra social mockup pairing the man with a plunger against his face with an Instagram-style presentation of the concepthttps://ahmed-sallam.com/work/kill-the-pain/source/005.webpMilga stock-image calendar composition showing an overhead untidy bedroom, a man seated at the bed’s edge, scattered belongings and a dog bed beside Arabic lettering and the product packhttps://ahmed-sallam.com/work/kill-the-pain/source/006.webpMilga stock-image calendar composition showing an overhead swimming pool with a swimmer, diving board and life ring, beside Arabic lettering above a red product information panelhttps://ahmed-sallam.com/work/kill-the-pain/source/007.webpMilga stock-image calendar composition showing an overhead man lifting a barbell on a bench, surrounded by exercise equipment, beside Arabic lettering above a red product information panelhttps://ahmed-sallam.com/work/kill-the-pain/source/008.webpMilga stock-image calendar composition showing an overhead woman in a yoga pose on a black mat, with headphones and a bottle nearby, beside Arabic lettering above a red product information panel