Friday Ice Cream — Style Hits Different ATL AD

Friday Ice Cream’s campaign “Style Hits Different” celebrates diversity, community, and the joy of being unique. Shot across Cairo’s vibrant streets, the project combined: A cinematic ad film capturing real moments Lifestyle and street photography Hand-drawn sketches showing the creative process Hero product shots highlighting Friday’s bold identity The phrase “أسلوبه مختلف” (“His style is different”) reflects how Friday Ice Cream connects people from all walks of life with flavor, fun, and style.

Client: @fridayicecreamegypt
Agency & production house: @fornaxadv
CEO: @ahmedelgoharyy
Creative director: @ayman.ehab.74
Music Production: @dr.amr7a7a
Executive producer: @moooo3k
Director: @omardonga74
DOP: @mostafafathyta
Focus puller: @aly_maged509
Gaffar: Ahmed Alft
Key Grip: kemo saitara
Camera: sami fekri
Photographer: @ali.gadz5 - @dawayer_menna
Video assist: Wael Sayed Ahmedl
1st AD: @adhaam1
2nd AD: @nadaboelazm
- yassin elshal
Art Director: @le_saiko
Assistant art director: @salmaanter
Props master: @eslam.oshaO
Stylist: @iam.hassan.fahmy
Assistant stylist: @shahdakef
Producer: @omdaghatas_
Head of production: Mohamed shafik Production Manager: abanoub.samir
Production team:
Karim awaga
Shady Alaa
Yousef Tarek
Adham ayman
Fady essam
Adham awaga
Post house: @effect.posthouse
Editor & Colorist: @khaledeffect
Audio post-production: @moatazreffat
Music Production: @dr.amr7a7a
Sound unit: Bassem lotfy
Social media designs & Art Direction : Ahmed Sallam

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