Project Overview
Naawon is an innovative mental health application designed to make psychological support more accessible and flexible than ever. Through the platform, you can book a session with a therapist or psychiatrist — whether in the clinic, at a shopping mall, by the waterfront, or even in the comfort of your own home.
Creative Concept
The campaign’s core idea is that we truly see you — we understand what’s going on in your mind and we’re here to stand by you every step of the way. The “Eye of God” motif is subtly integrated into the visual direction, symbolizing our ability to see you deeply and empathetically, not just on the surface. This eye is not about surveillance, but about understanding, care, and guidance.
The campaign’s core idea is that we truly see you — we understand what’s going on in your mind and we’re here to stand by you every step of the way. The “Eye of God” motif is subtly integrated into the visual direction, symbolizing our ability to see you deeply and empathetically, not just on the surface. This eye is not about surveillance, but about understanding, care, and guidance.
Art Direction
Color Palette: A vibrant balance between calming blue (representing trust and stability) and energetic orange (symbolizing positivity and support).
Photography Style: Unconventional perspectives (top view and upside-down shots) to convey that we see you from a different angle, even in your most private or challenging moments.
Creative Elements: A mix of playful, hopeful illustrations alongside realistic photography to create both emotional resonance and visual warmth.
Copywriting: Short, impactful lines directly addressing the user, such as “Don’t face the storm alone” and “We’ll come to you wherever you are.”
Objective
To deliver the message that mental health care is not a luxury or a distant service — it’s close, approachable, and ready to reach you anytime, anywhere.
To deliver the message that mental health care is not a luxury or a distant service — it’s close, approachable, and ready to reach you anytime, anywhere.
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🔗 Feel free to share this project with others who might connect with its message.
👍 Appreciations keep the creativity flowing — hit that “Appreciate” button if you enjoyed the concept.
🔗 Feel free to share this project with others who might connect with its message.
