District 9 Mall — Beginning the Era of the New Generation
District 9 Mall isn’t just another shopping center — it’s the heartbeat of a new lifestyle rising beside the Grand Egyptian Museum. Designed as a cultural and entertainment landmark, the mall redefines what it means to shop, dine, and connect in Cairo. It blends international brands, local concepts, fine dining, and immersive experiences in one destination that welcomes every generation — from families to trend-hungry Gen Z, and even global travelers discovering Egypt’s new face.
The launch film by Ezz El-Din translates this vision into an emotional journey. With the tagline “بداية عصر مولات الجيل الجديد” (The Beginning of a New Generation of Malls), the ad positions District 9 as more than a building — it’s the dawn of a new era. Through cinematic visuals and bold storytelling, the film captures the spirit of ambition, modernity, and togetherness that the mall stands for.
Together, the project and the campaign mark District 9 Mall as the ultimate destination hub — a place where history meets modern life, where every visit tells a story, and where Cairo embraces its future.
Director : Mahmoud Lasheen
DOP : Motaz Khaled
Art Direction : Ahmed Sallam
Clint : NEXT Developments
DOP : Motaz Khaled
Art Direction : Ahmed Sallam
Clint : NEXT Developments
Management Agency : MRB
Social Media Agency :MRA
Social Media Agency :MRA
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