Brand Packaging Design Of Wabi Tissue

Wabi — Brand Overview Essence Quiet comfort for everyday life. Wabi blends the Japanese wabi-sabi philosophy—beauty in simplicity and honesty—with a modern Kuwaiti spirit. The result is premium paper products that feel calm, clean and considered. Purpose Make daily moments softer, safer, and simpler—at home, in the car, and on the go. Brand Promise Pure, soft and reliably strong tissues that respect skin, space, and nature. Positioning For households and modern lifestyles in Kuwait and the GCC who want premium hygiene products without fuss, Wabi delivers a four-layer experience of softness and strength, inspired by Japanese minimalism and designed for everyday life. Unlike scented or flimsy alternatives, Wabi products are unscented, skin-friendly, lint-free and strong when wet.

You may also like