Every moment in our daily lives, big or small, has details that begin with the food we choose.
With Ajeeb, food isn't just a meal...
It's part of the story you live:
at home, at the supermarket, at school, at the gym, or at the beach.
With Ajeeb, food isn't just a meal...
It's part of the story you live:
at home, at the supermarket, at school, at the gym, or at the beach.
At the beginning of the campaign, we used scenes from everyday life to bring the brand closer to the audience and express its place in every moment of their lives.
Visual Direction
Natural and realistic photography
Natural and realistic photography
Focus on emotions and smiles
Warm and cheerful colors
A unique logo is present consistently with the branding
Ajeeb… More Than Just Food
Ajeeb is a food brand that offers a diverse range of high-quality products inspired by their natural origins.
From the sea to the farm, and from the fields to your kitchen—every Ajeeb product tells a story.
A story that starts at the source and ends on your table with the perfect taste.
From the sea to the farm, and from the fields to your kitchen—every Ajeeb product tells a story.
A story that starts at the source and ends on your table with the perfect taste.
Ajeeb’s mission is to bring authentic flavors to everyday life, combining trusted quality with modern convenience.
Campaign Vision
Ajeeb... The story of every product begins with its origin.
In this campaign, we focused on highlighting the natural journey of the products:
From source to table, from sea to land, and from farm to kitchen.
Ajeeb... The story of every product begins with its origin.
In this campaign, we focused on highlighting the natural journey of the products:
From source to table, from sea to land, and from farm to kitchen.
Seafood: sardines and tuna amidst the fishermen's atmosphere and the beach.
Agricultural products: chickpeas, beans, and broad beans surrounded by farms and soil.
Quick-prep products: pasta sauce, pizza sauce, and cake mix… with a home-cooked flavor.
Visual Storytelling Approach
- Using natural light to highlight freshness.
- Using natural light to highlight freshness.
- Using realistic environmental scenes to create a visual connection between the product and its origin.
- Maintaining a simple yet warm and relatable tone.
Creative Direction
Mood: Authentic - Natural - Warm - Everyday
Mood: Authentic - Natural - Warm - Everyday
Tone of Voice: Spontaneous - Heartfelt - Tells a Story
Target Audience: Families, natural food lovers, and those seeking quality with authentic taste.
If you like the project, support us with an Appreciate ❤️
Or write your opinion in the comments!
Or write your opinion in the comments!
