Art direction / CairoSelected work / 10
Ahmed SallamArt Director
I turn briefs, half-briefs and the occasional voice note into visual worlds worth remembering.
See the work↓Cairo basedWorking across bordersIdeas before decoration
the ones worth showing.Selected work
A few ideas that survived the feedback rounds—and came out better.
About / point of view
Built in Cairo.
Shaped by cinema.
Led by the idea.
I'm drawn to ideas that feel human before they feel polished—the kind with tension, character and a point of view. I use image, type, rhythm and film to turn them into visual worlds where every detail feels part of the same thought.
To me, art direction isn't decoration. It's finding the one idea worth protecting, then being annoyingly precise about everything around it. If the work only looks good, it isn't finished.
The longer version. Still no corporate novel.Contact / direct line
Have a good brief?
Have a bad brief?
Let's talk.
Emailyasas77889@gmail.comWrite ↗
Phone / WhatsApp+20 106 998 9705Call ↗WhatsApp ↗